Are You Following Up Enough With Your K-12 Prospects?

Download K-12 Follow-Up Report: http://k12prospects.com/LP/Why-Follow…

#Marketing to #schools is about building relationships. The best partnerships happen over a long period of time, with both buyer and seller working to understand what the school and students need, then finding a way to meet that need.

Before marketing to a school administrator, curriculum coordinator, or other stakeholders in the education system, it is important to set your own expectations. Building a rapport will require a lot of touches, or follow-ups, on your part. This is not because the buyer is not interested, but rather because their needs are constantly evolving. Many companies give up and move on after only 2-4 touches; but those who are persistent will be there when the school is ready to move forward with a purchase.

#K12 #EdTech #Education