How To Improve Your Marketing Automation Campaign?
Are you launching a marketing automation campaign for your K12 audience? You need to be very sure about your marketing automation campaign so that it can give you the returns you are hoping for. Running a marketing campaign all on your own can be a daunting task; there are several things you need to do, such as running a PPC campaign, posting blogs, working on SEO, and list goes on.
When your business starts to grow, you need to focus on the bigger things and cannot let all these tasks consume all the time you have. Running an entire K-19 business alone will leave you no time to email parents separately. You need to save time on such tasks and focus on things that will help sustain the growth of your business. Investing time in a marketing automation campaign is a smart way to conserve time and complete all your tasks.
To stay afloat and work on the progress of their businesses, many companies are using marketing automation. This has helped them significantly grow their business and do what needs their attention the most. Marketing automation has improved several metrics, such as the ROI and productivity levels. Therefore, businesses with a growth mindset need to look into marketing automation and how they can implement it.
 Let’s explore a marketing automation campaign and what you can do to improve it.
What Is Marketing Automation?
Marketing automation is the automation of different actions to free up time for things that need direct attention. It is connected with different platforms and software that help automate the process of marketing campaigns. These technologies help automate the marketing process on multiple platforms simultaneously, and you can also use them for repetitive tasks such as sending follow-up emails or posting.
You can get more out of your marketing campaigns by automating your marketing strategy. This helps you because you will spend less time on tasks that can be easily automated and pay more attention to tasks that can’t. Tedious tasks will only drain some of your attention, and look for ways to take your business to the next level.
Setting up marketing automation may seem grueling, but it is all worth it. Automation helps businesses achieve their goals, but it is essential to have an integrated system to take full advantage of.
What Do You Need To Include In Your Marketing Automation Campaign?
If you take the proper steps, you can gain more from your marketing automation campaign than you know. Here are some strategies that will help you:
Meta Lead Ads
Meta, formerly known as Facebook, has the best lead forms to help you get leads and relevant information about these leads. Moreover, you can also add these leads to your email list and continue with your marketing strategy.
These lead ads start with an ad where your audience can click on the CTA and then provide the information you require of them. Once the visitor fills out the form, the lead is collected in the Forms library on your Facebook Business Manager account. To automate the entire process of following the leads, you can use different marketing automation tools such as Zapier.
These tools will add the lead directly to your email campaign as soon as someone fills out the form on your Facebook page. This tool is very efficient and connects to many different applications. With this, you can automate many processes and let them run simultaneously.
Social Media Automated Marketing
Sharing content on your social media accounts is one of the most important actions for your social media marketing because it keeps your audience engaged. But if you want to post and share consistently, you may spend much of your time doing that. Social media is a rabbit hole when it comes to spending time. You may spend your time on social media rather than other essential things. Therefore, it is a good idea to automate the social media processes so you stay focused and can focus on other marketing actions too.
With the help of different applications, you can automate social media processes and utilize your time to connect with clients. Moreover, curating content can also be challenging, and most marketers may not deem it their cup of tea. With the help of software such as Feedly, you can find automatically curated content and then use it on your social media platforms.
This makes posting consistently on social media a lot easier; the best part is that you can spend less time doing that.
Emails Automation For Abandoned Shopping Carts
Many people add things to their carts when visiting your site but abandon them. They may forget about it and move on with their lives. Now, if a potential customer has added a product to their cart, it shows they are interested in buying it.
This means that you have a solid lead and need to nurture it for the potential customer to become a paying customer. The sale will slip right through your hands if you don’t do anything about it. Instead, you need to keep a check on it. You can send follow-up emails to these leads and remind them of their abandoned carts. However, doing it all on your own is excessively time-consuming, and you will only be able to keep track of some of the customers who abandon their carts. Therefore you need an automated system.
With such a tool, you can send automated messages and nurture the leads so they can buy from you.
Conclusion
If you want to take your marketing strategy to the next level, it is time for you to automate the campaign. Use the tips in this article, and you will get better returns on your K-12 business.
