Pre-Sending checklist for K-12 email campaigns

Use this checklist to ensure that your email elements are checked before you hit send.

• Body Copy – double check for typos and readability.
• Images – Hyperlink images and add ALT text.
• Fonts – Use standard fonts that everybody has.
• Call to Action – Make sure it’s hyperlinked.
• Headline – Short and self-explanatory.
• Personalization – check for issues with name tag.
• Pre-header – always add pre-header text.

• Inbox preview – Send yourself and other test email.
• Email Clients Test – Send to gmail, outlook,
  thunderbird.
• A/B Testing – are you A/B testing the campaign?

Schedule the campaign to execute at a particular time or send immediately.

• Subject line – triple check for typo and personalization.
• Pre-header –check for typos and new changes.
• Footer – check for typos and hyperlinked pages.
• Sending address – always include the physical company address.
• Permission reminder – new subscribers to opt-in.
• Unsubscribe link – always include unsubscribe link.
• Social icons – check if they are hyperlinked properly.

• Suppressions – add any suppress contacts.
• Exclusions – do you need to exclude certain contacts?
• Data – is the list complete with all data points.

Notify team – notify sales and support team for any
outgoing campaign. Send them link so more people can review the email before its sent.

Analytics – Always track and measure campaign
performance.